Greening our Events: the KiSS programme as a benchmark for the future
Moderator: Luca Guzzabocca
Marco Riva (General Manager Operations Yamaha Motor Racing)
Edgar Farrera (Director of Sustainability at Circuit of The Americas)
Cristina Martin (Environmental Consultant)
Katia Juárez Hernández (CIE/FIM Director and Coordinator of KiSS Programme)
Tomé Alfonso ( Director of Circuit of Aragón)
In this breakout session you will meet the most experienced organisers of sustainable events. You will be listening to Representatives of the Motorcycling Industry, Chief Sustainability Officers, Circuit Directors and Experts in sustainable norms, sharing their experiences in this important area. You will learn how beneficial it is to implement this kind of events in different disciplines and at different levels, from international mega-events to local events organised by National Federations.
The KiSS Programme (KiSS: Keep it Shiny and Sustainable) was initiated in 2013 at the Mugello circuit. Different circuits have now been inspired to join the programme and have experienced considerable success with its sustainable management principles.
Through this session, you will acquire in-depth knowledge on how to enlist with more sponsors, attract spectators to participate in environmental actions, gain support from top riders and engage in social sustainability.
The session will be moderated by Luca Guzzabocca, General Manager of Right Hub, an Italian company evaluating the 2015 edition of KiSS Mugello. Luca is a very well-known professional in the milieu of sustainability companies.